Conditional Formatting Heatmap for Instagram and TikTok content planner

Theme: Instagram and TikTok Content PlannerFeature: Conditional FormattingLevel: Intermediate

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The Rekap table gets a color gradient from small to large so patterns pop out. Problem rows are highlighted with formula rules.

Conditional Formatting Heatmap for Instagram and TikTok content planner: preview of the workbook

Project info

ThemeInstagram and TikTok Content Planner
FeatureConditional Formatting · Intermediate
ToolExcel
Price (one price)US$17

Functions used

Conditional Formatting
Color Scale
Icon Set
AND
TODAY

Key figures are visible at a glance without reading one by one.

The project file you can download

The real project file is available. It is not just the picture above: you get the working file with every formula in place. It can be downloaded after payment, and we send the download link by WhatsApp or email.

.xlsx workbook (.xlsx)

What is inside the file

A Excel (.xlsx) workbook with Data, Master, Summary and Dashboard sheets
Ready-made formulas you can point at your own data
A Guide sheet with usage steps, formula explanations and tips

Project file: The actual project file (not just the picture) is available to download once payment is complete; we send the download link by WhatsApp or email
Payment: One price per project, paid in full upfront; the file is sent once payment is received
Tax: Prices exclude 11% VAT
Customisation: Adapting it to your own data or format can be ordered separately via WhatsApp

Formulas in the file

Cell	Formula	What it does
H2	`=IF(G2>=LARGE(Data!$G$2:$G$61,5),"Top 5","")`	Marker for the 5 largest transactions (basis for a format rule).
I2	`=IF(AND(F2<>"",A2<TODAY()-30),"Lama","Baru")`	Marker for rows older than 30 days.
J2	`=IF(D2<=0,"Cek qty","OK")`	Marker for zero or negative qty.
H3	`=AVERAGE(B3:D3)`	Midpoint of the first category row as the color scale reference.

How to use it

1Select cells B3 to D8 on Rekap.
2Home, Conditional Formatting, Color Scales, pick green to red.
3Select Data columns A to G, New Rule, Use a formula, enter =$H2="Top 5" and pick a fill color.
4Create similar rules for =$I2="Lama" and =$J2="Cek qty" with different colors.
5Add an Icon Set on the total column for up or down arrows.

Sample content

Columns of the Data sheet:

Content Title
Category
Posts
Production Cost
Status
Publish Date

Master sheet items

Content Title	Production Cost
Morning Productivity Reels	150,000
Finance Education Carousel	200,000
Behind The Scenes TikTok	100,000
Flatlay Product Photo	120,000
Live Q and A	25,000
Weekly Story Poll	50,000
Product Review Video	250,000
Viral Audio Trend	100,000
Customer Testimonial	80,000
End of Month Payday Promo	180,000

Dashboard: Content Planner Dashboard

Total Posts
Published Posts
Production Budget
Posts Not Ready

Tips

Plan a full month of content at the start
Use content pillars to stay consistent
Record the best posting times from results

The sample data is synthetic.

Price and ordering

US$17

One price for the whole project file, excl. 11% VAT

Order the file via WhatsApp

Frequently asked questions

Do I get the real file?

Yes. The picture above is only a preview. After payment we send the download link of the real project file (an .xlsx workbook) by WhatsApp or email.

Is the data in the file real?

No. The sample data is synthetic and only shows how the formulas behave. Replace it with your own data and the formulas keep working.

Can you adapt it to my data?

Yes, as a separate order. Message us on WhatsApp with a short description of your columns and what you want to see.

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Sample data is synthetic. Excel is a trademark of Microsoft Corporation.

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Conditional Formatting Heatmap for Instagram and TikTok content planner