Conditional Formatting Heatmap for online ads and ROAS

Theme: Online Ads and ROAS TrackerFeature: Conditional FormattingLevel: Intermediate

0 views

The Rekap table gets a color gradient from small to large so patterns pop out. Problem rows are highlighted with formula rules.

Conditional Formatting Heatmap for online ads and ROAS: preview of the workbook

Project info

ThemeOnline Ads and ROAS Tracker
FeatureConditional Formatting · Intermediate
ToolExcel
Price (one price)US$19

Functions used

Conditional Formatting
Color Scale
Icon Set
AND
TODAY

Key figures are visible at a glance without reading one by one.

The project file you can download

The real project file is available. It is not just the picture above: you get the working file with every formula in place. It can be downloaded after payment, and we send the download link by WhatsApp or email.

.xlsx workbook (.xlsx)

What is inside the file

A Excel (.xlsx) workbook with Data, Master, Summary and Dashboard sheets
Ready-made formulas you can point at your own data
A Guide sheet with usage steps, formula explanations and tips

Project file: The actual project file (not just the picture) is available to download once payment is complete; we send the download link by WhatsApp or email
Payment: One price per project, paid in full upfront; the file is sent once payment is received
Tax: Prices exclude 11% VAT
Customisation: Adapting it to your own data or format can be ordered separately via WhatsApp

Formulas in the file

Cell	Formula	What it does
H2	`=IF(G2>=LARGE(Data!$G$2:$G$61,5),"Top 5","")`	Marker for the 5 largest transactions (basis for a format rule).
I2	`=IF(AND(F2<>"",A2<TODAY()-30),"Lama","Baru")`	Marker for rows older than 30 days.
J2	`=IF(D2<=0,"Cek qty","OK")`	Marker for zero or negative qty.
H3	`=AVERAGE(B3:D3)`	Midpoint of the first category row as the color scale reference.

How to use it

1Select cells B3 to D8 on Rekap.
2Home, Conditional Formatting, Color Scales, pick green to red.
3Select Data columns A to G, New Rule, Use a formula, enter =$H2="Top 5" and pick a fill color.
4Create similar rules for =$I2="Lama" and =$J2="Cek qty" with different colors.
5Add an Icon Set on the total column for up or down arrows.

Sample content

Columns of the Data sheet:

Ad Campaign
Category
Run Days
Daily Spend
Status
Start Date

Master sheet items

Ad Campaign	Daily Spend
Meta Ads Payday Promo	1,500,000
Meta Ads Retargeting	800,000
TikTok Ads Viral Product	2,000,000
TikTok Spark Ads	1,200,000
Google Search Brand	1,000,000
Google Shopping	1,800,000
Shopee Ads New Product	600,000
Tokopedia TopAds	500,000
Influencer Boost	2,500,000
YouTube Ads Video	1,500,000

Dashboard: Ads and ROAS Dashboard

Total Ad Spend
Total Ad Revenue
Average ROAS
Losing Campaigns

Tips

Log spend and revenue per campaign per day
Pause ads with ROAS below target
Scale ads with consistently high ROAS

The sample data is synthetic.

Price and ordering

US$19

One price for the whole project file, excl. 11% VAT

Order the file via WhatsApp

Frequently asked questions

Do I get the real file?

Yes. The picture above is only a preview. After payment we send the download link of the real project file (an .xlsx workbook) by WhatsApp or email.

Is the data in the file real?

No. The sample data is synthetic and only shows how the formulas behave. Replace it with your own data and the formulas keep working.

Can you adapt it to my data?

Yes, as a separate order. Message us on WhatsApp with a short description of your columns and what you want to see.

Similar projects

See all

PreviousAutomatic SUMIFS and COUNTIFS Summary for events and ticketing

NextDependent Dropdown Validation for surveys and research

Sample data is synthetic. Excel is a trademark of Microsoft Corporation.

Back to Excel portfolio

Memuat

Conditional Formatting Heatmap for online ads and ROAS