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Introduction
Hi, and welcome back to Claude from Zero to Expert. After teaching materials and quizzes, we turn to the most-watched kind of content: video. In this episode we write a short video script for Reels and a long video script for YouTube, then cut one long video into several short ones.
Step 1: Short videos and long videos
Nadia manages Sunset Coffee's accounts and wants to make two videos. Before writing, she tells these two formats apart. In length, a short video is only fifteen to sixty seconds, while a long video can run several minutes. Their goals differ too. A short video grabs attention and prompts one action. A long video teaches viewers and builds trust. The key is different as well. A short video lives or dies in its first three seconds. A long video depends on a clear flow, chapter by chapter. For Sunset Coffee, the short video is about the stamp card promo, and the long video is about how to make cold brew at home. Why would Sunset Coffee teach people to make their own cold brew? Because viewers who feel helped come to trust you, and many of them end up choosing to buy it ready-made. Before asking Claude for a script, prepare three answers. First, who are the viewers and what's their problem? Office workers who need an afternoon coffee are different from parents looking for a gift hamper. Second, which platform will the video be watched on? Reels and TikTok are watched while scrolling, while YouTube is more often searched for and watched on purpose. Third, what's the one action you want: ordering via WhatsApp, saving the video, or following the account? We put these three answers into every script prompt. Without them, Claude writes a generic script that feels the same as thousands of other videos.
Step 2: The hook: three seconds that decide
A short video follows four parts. The first is the hook, the opening in the first three seconds that makes viewers stop scrolling. Then the problem: a situation close to the viewer's life, such as buying coffee every day but never getting anything back. The body answers that problem, for example with the Sunset Coffee stamp card. And it closes with one clear call to action. Not three at once, just one. The hardest part is the hook. Nadia asks for five hooks of different types, with the promo context and who the viewers are: office workers and students in Bandung. Claude gives five variations: a question, a common mistake, the result shown first, a number, and a story. Comparing several options is much easier than writing from scratch. Nadia picks hook number two because it's closest to viewers' habits. But she wants a more positive tone, matching Sunset Coffee's warm style, so she asks for an adjustment. There are also hooks to avoid, even if they grab attention. First, overblown promises, like the best coffee in all of Indonesia. Viewers don't believe it, and the business looks less honest. Second, unfounded health claims, like this coffee makes you slim. Claims like this are misleading and can cause trouble. Third, clickbait: a hook that doesn't match the video. Viewers feel tricked and stop following your account. If Claude writes a hook like this, ask for a revision. An honest hook can still be attention-grabbing.
Step 3: A 30-second Reels script
Now for the Reels script. Nadia asks for a table with time, visuals, and voiceover, using the positive version of the chosen hook, with Dimas on camera. The script appears in the right panel. Seconds zero to three: a close-up of an iced coffee cup with the line, coffee every day? Now there's a reward. Each following row is one shot. Look at the last row: a call to order on WhatsApp with the keyword STAMP, the same as the campaign in the marketing plan. One video, one call to action, and the results can be measured. The note under the table matters too. Many people watch without sound, so the on-screen text must still be clear. And the music must be royalty-free or from the platform's official library. Before filming, test the script. First, read it out loud with a timer running. A script that looks short on screen often runs too long when spoken. Second, replace words that are hard to say or that trip up your tongue. Ask Claude for easier alternatives. Third, mute the sound and make sure the message still comes through in the on-screen text. Fourth, double-check: only one call to action. If there are two, pick the most important one.
Step 4: Outline for a long video
The second video is longer: how to make cold brew at home, about eight minutes, for beginner viewers. Nadia asks for an outline with timestamps and one call to action at the end. The outline appears in the right panel. The opening shows the end result right away and promises that a jar is all you need. Then come chapters on ingredients and tools, brewing steps, common mistakes, and the closing. Notice Claude's message: please adjust the ratio and steeping time to Laras's recipe. For recipes and technical facts, the business owner's experience is more reliable. Nadia fills them in from Laras's recipe notes. The closing call to action stays gentle: want it easy? There's a five-hundred-milliliter cold brew from Sunset Coffee. Viewers who've been helped for eight minutes usually welcome an invitation like this. A long video has its own challenge: keeping viewers to the end. First, state the promise in the first thirty seconds, what viewers will be able to do after watching. Second, tease the next chapter, for example, coming up, we'll look at the most common mistake. Viewers get curious and stay. Third, change the shot every few seconds: a close-up, hands at work, then the result. Write these visual cues into the script. Fourth, cut what isn't needed. Once the full script is done, ask Claude to trim twenty percent without losing any important steps.
Step 5: One long video, many short ones
One long video can produce several short ones. Nadia sends the full cold brew script to Claude and asks for the parts that can stand on their own. Clip one comes from the common mistakes chapter: a grind that's too fine makes cold brew cloudy. Clip two is a before-and-after comparison. A format like this suits a result-first hook. Clip three is serving tips with milk. Claude also writes a new hook for each clip, because the opening of a long video doesn't always work for a short one. Before uploading, check five things. First, facts, ratios, and prices have been checked. The cold brew price in the video must match the price on the menu. Second, music and images are allowed to be used. Use royalty-free music or the platform's official library. Third, other people's faces, including customers in the shop, appear only with permission. Fourth, on-screen text and subtitles have no typos. Ask Claude to check the spelling. And remove health claims or overblown promises. The app screens in this video are simulations, and menu names may differ slightly because Claude is updated often.
Done!
We've told short and long videos apart, written hooks, scripted a Reels in a timing table, outlined a long video, and cut it into several short ones. In the next episode we dig into words that sell: copywriting and engaging stories for your business. See you there!
Practice exercises
Try these on your own after watching to lock in what you learned.
Ask Claude for five hooks on one topic, then pick one and improve it
Write a 30-second video script in a table of time, visuals, and voiceover
Outline a five-chapter long video and mark three parts that could become short videos
Ask the class material
Type a question or keyword; we find the part of this episode that explains it and jump the video there.
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Cerdas Inovasi Digital Team
Software developers, BIM & 3D engineers, and AI practitioners
53 video classes1,286 episodes
We build software, BIM models, games and AI automations for clients every day, and turn that hands-on work into step-by-step classes: every step is shown on screen and comes with a PDF guide you can keep.
