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Introduction
This is what we'll create in this episode, a unique green brand wordmark, with manual kerning and the letter I replaced with a leaf, in both color and monochrome versions. Let's get started. Hello, welcome back to the complete Adobe Illustrator series from Cerdas Inovasi Digital. A wordmark is a logo that consists only of the brand name. To avoid it looking like a regular font, designers add small details and manually adjust letter spacing. Type the brand name in a bold, friendly sans-serif font, all lowercase letters. Lowercase letters give a modern and friendly feel.
Step 2: Manual Kerning
Notice the uneven visual spacing between letters. Click between the pair of letters that are too spaced out and adjust kerning with the Alt left arrow key. The logo should look even to the eye, not just even numerically.
Step 3: Create Outlines
After the spacing is correct, convert the text to outlines with Shift-Ctrl-O, ungroup so each letter can be edited individually.
Step 4: The 'i' dot becomes a leaf
Remove the circular dot from the last letter I. Draw a small leaf with the pencil tool, using just two anchor points, then place it to replace the dot with a slight tilt.
Step 5: Brand Color
Give the letters a dark green color and the leaf a light green color. Group everything together as the logo.
Step 6: Monochrome Version
Duplicate the logo below and change everything to black. A good logo should remain strong in a single color, For example, for a stamp or photocopy print. Save and export both versions.
Done!
Done. We have typed the brand name, manually adjusted the kerning, converted it to outlines, replaced the dot I with a leaf, and created both color and monochrome versions. In the next episode, we create a simple mascot logo. Need a logo design, brand identity, vector illustration, infographic, or print materials and social media content? Cerdas Inovasi Digital provides vector graphic design services, as well as open Illustrator courses from beginner to advanced. Want to master the entire series, 106 episodes from the interface to the final project? All episodes, complete with step-by-step PDF guides, practice files, and vector project files, are available for premium tutorial subscribers. Subscribe starting at Rp69.000 per month, save 28% with the 12-month package, Or pay once Rp999.000 for lifetime access. Want just one class? Buy single class with lifetime access. Subscribe now on the premium page cerdasinovasidigital.com. Contact our WhatsApp or visit cerdasinovasidigital.com. Thank you for watching, see you in the next episode.
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Cerdas Inovasi Digital Team
Software developers, BIM & 3D engineers, and AI practitioners
52 video classes1,276 episodes
We build software, BIM models, games and AI automations for clients every day, and turn that hands-on work into step-by-step classes: every step is shown on screen and comes with a PDF guide you can keep.
